But, we also highlighted that in Britain we have a peculiar view of innovation. We tend to think of it as being:
- revolutionary not evolutionary
- large scale.
Conversely, other geographies (and at that time Japan in particular) think of innovation as being probably not technology-based; evolutionary / incremental; potentially low cost; and often small scale.
I wondered last week if this was one of the factors behind a recent ITPRO report that non-IT execs value IT but don't see it as a source of innovation. Rather than just concluding as the report does that this means the IT function still lacks strategic clout (sigh), it could mean that either non-IT execs, CIOs, or both are looking for innovation in the wrong place - in technology alone.
I remember, as we did seminars about this research, one VC participant talking about how what he especially looked for was businesses that took an idea proven in one domain, and applied it to a new one. Sounds innovative to me. But, note, not a new idea per se in sight - just a new context.
So, how about we all try this for a few months:
- stop looking for new ideas, technologies, etc
- start looking for new contexts in which we can apply ideas already shown to work
Might even align with cost conscious times?